On Wednesday, after much hype and drama, Steve Jobs walked onstage and unveiled Apple's latest creation - the iPad. Having watched almost every key address for Apple for many years I, like many others, were disappointed that the product didn't live up to the hype. Nonetheless, Apple will sell a boatload of these products, but not as many as the iPhone.
Upon reflection, it occurred to me that Steve Jobs is changing the whole business model of Apple and I don't believe anyone has caught on to this yet.
In all the reports I've read after the launch of the iPad, I think every writer/analyst missed this key point: Steve Jobs wants to be like King Gillette.
If you don't know who King Gillette was, you may not old enough to shave. King Gillette started his business at the beginning of the century. His business model is what I believe Apple's business model will be in the future.
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