Hello traders everywhere! Adam Hewison here, co-founder of MarketClub with your mid-day market update for Thursday, the 7th of February.
YAHOO STRIKES DEAL WITH GOOGLE - GOOD OR BAD?
On the job for a little over 6 months, Yahoo CEO Marissa Mayer turns to her old employer Google and signs a deal to help bump up Yahoo's advertising revenues. Will this strategy help or hurt Yahoo?
Yahoo's revenues have been steadily declining until last year, when magically there was a small up-tick. In the non-exclusive deal with Google, the revenue split could be as much as 68% in favor of Yahoo. On the outset we cannot see how this could hurt Yahoo, but is it a long term solution to sustained profitability? Yahoo already depends on Microsoft for most of its search-driven advertising as part of a long-term deal executed back in 2009. Continue reading "Today's Video Newsletter: Did Yahoo Strike a Deal with The Devil?"